No smoke and mirrors; this is about provable lift, not demos. This cross-functional spotlight brings leaders from data science, eCommerce, loyalty/CRM, and community to cut through the noise and focus on AI plays that actually move the P&L. We’ll look at how first-party data, real-time personalization, loyalty mechanics, and clientelling come together, plus the governance and measurement required to take AI from pilot to production without breaking trust or brand voice.

More specifically:

• How do you get customer data in one place, test fairly, and prove what actually moves the needle?

• Which personalized experiences scale across site/app/email/text and in-store clienteling, without losing the human touch?

• What basic guardrails keep you compliant and on-brand when AI is involved?